I found it amusing to see all the recent "hype" as Hollywood and the music industry geared up for it's tribute to bring much needed attention to our environmental difficulties, the highly publicized and extremely well marketed "Earth Day." No one could hope to possibly miss the massive promotions geared up by the entertainment industry as it promoted it's "stars" scripted contributions to our troubles facing our planet. All I can say is what a bunch of bullsh-t.
99% of the "stars" taking place in this series of performances don't have the slightest clue as to the cause and effect of what they performing about. The vast majority came in their high powered jets and gas guzzling hummers, transported them from their gluttonist 20,000 sq. ft. homes from around the globe to share time with the rest of us. Who do they think they are fooling?
More than anything else it was yet another self-serving marketing campaign to continue momentum for professional careers. Their commitment to "green" is as serious as Julia Roberts, on stage at the Hurricane Katrina benefit in jeans and a work shirt, staring at the camera as if she just arrived from digging out bodies while asking for your money before flying off in her private jet. Pure showbiz. Yea for us.
I speak because I am familiar with Hollywood's commitment to 'green". I am a green builder and for the past year I have been speaking with architects and interior designers all over the greater Los Angeles area, trying to sell green building products and have them incorporated into the homes of the powerful and rich elite of L.A. that can have influence. I am told almost always to get real, that the showbiz world is non-acting when it comes to any form of personal involvement. So far it has been fascinating to see the near universal disdain when it comes to personal participation. It really says "let the average schmuck do it, not me. Call me at showtime. Yesterday we did.
Below you will find an article from former Middle East consultant for the New York Times Thomas Friedman who we can all still read for profit when he keeps his juvenile personal politics mostly removed from an article.
Op-Ed Columnist
Live Bad, Go Green
By THOMAS L. FRIEDMAN, Published: July 8, 2007
Over dinner with friends in London the other night, the conversation drifted to global warming and whether anything was really being done to reverse it. One guest, Sameh El-Shahat, a furniture designer, heaped particular scorn on programs that enable people to offset their excessive carbon emissions by funding green projects elsewhere. “Who really checks that it’s being done?” he asked. And how much difference does it really make?
http://select.nytimes.com/2007/07/08/opinion/08friedman.html